For a new fragrance House, the choice of launch partner says everything about its ambition. On 1 October, MÁNO × MNRL makes its worldwide debut exclusively at Harrods, introducing its first eight fragrances and the opening chapter of a creative, purpose-driven world designed to unfold over many years.

Why Harrods

Harrods is home to some of the most established and exciting names in contemporary high perfumery. For an entirely new House, making its global debut at Harrods is a significant statement of intent.

MÁNO × MNRL isn't looking for the broadest possible launch. It is looking for the right stage. Launching exclusively at Harrods places a completely new House alongside some of the world's most established names in fragrance from day one, and gives its first eight characters the setting they deserve.

The choice also reflects where the House comes from. MÁNO × MNRL is forged between London and Aotearoa New Zealand, with its creative team based in London. Beginning at Harrods places the House in one of the cities that helped shape it.

Eight characters. Infinite Identity.

The debut collection introduces eight vivid characters, each with a distinct identity, world and emotional presence.

MÁNO × MNRL is a character-first House, exploring fragrance through personality, emotion, contradiction and story as much as through ingredients and traditional scent families.

Tuberose Solaris is luminous, optimistic and full of forward energy. Black Cherry Vice is darker, decadent and addictive — a character who pulls you out of yourself and into the night. Between them sit rebellious, seductive, unexpected, powerful and intimate identities.

This is Infinite Identity: none of us is one fixed person, and fragrance can become a way of exploring different characters and versions of ourselves.

At Harrods, that means eight characters to move between, rather than a single signature to commit to.

Radical Purity. No compromise.

Alongside that creative freedom sits Radical Purity.

Every MÁNO × MNRL fragrance is powered by LAB Atelier Brands’ Radically Clean & Hormone-Conscious Standard™, six years in development and developed to adhere to Breast Cancer UK’s Chemicals of Concern framework, addressing chemicals of concern associated with endocrine/hormone disruption, carcinogenicity and PFAS “forever chemicals”.

The standard carries one refusal: no compromise on the art, and no compromise on the perfume.

Radical Purity is the baseline rather than the aesthetic. The fragrances themselves are designed first and foremost to be sensual, provocative, wearable and luxurious — demonstrating that a more considered approach to formulation and exceptional high perfumery can exist together.

A founding partnership with creative depth

MÁNO × MNRL was founded by Joshua MÁNO Gilbertson, together with co-founders Taika Waititi and Tess Richards, bringing together perspectives across fragrance, film, fashion, product and entrepreneurship.

Gilbertson's relationship with fragrance began in performing arts, where scent became a tool around memory, emotion and unlocking character. Academy Award-winning filmmaker and storyteller Waititi has spent his career creating characters and worlds through film, while Richards brings more than two decades of experience across fashion, beauty, product and fragrance.

Together with internationally recognised perfumers and a wider creative team, they are building an enduring contemporary fragrance House whose characters and world can continue to reveal themselves over many years.

Harrods is where that story begins.

Infinite Identity. Radical Purity.

MÁNO × MNRL makes its worldwide debut exclusively at Harrods and Harrods.com on 1 October 2026, with eight 50ml eau de parfums priced at £180.

Discover MÁNO × MNRL at Harrods →